As a collaborative partner, Henry Grey | PR works closely with our clients to understand their business. From national morning shows to local newspapers and top blogs, we maintain relationships with influential journalists nationwide. We also set up, manage and execute media tours and press conferences. Deskside meetings with editors, trade show press conferences, and innovative media stunts that attract crowds of journalists are right in our comfort zone.
We chart a strategic plan for every client program regardless of size. We audit current messages and activities. We consider audience insights, influencer perspectives, consumer and marketplace trends, and competitive research. We evaluate media and communications channels. And we brainstorm with our network of award-winning brand strategists, publicists, new media specialists, and general disrupters to develop plans that allow us to share our clients’ stories in authentic, fresh ways.
Capabilities
Strategic Messaging and Brand Positioning
Henry Grey | PR helps cultivate compelling brand stories that differentiate our clients from their competitors. Identifying a brand’s authentic voice and a genuine point of view is essential to that success. We help our clients identify the messages and stories that will resonate with media and consumers alike.
Media Relations
Word-of-Mouth Connections (Online & Offline)
Nearly 80 percent of Americans say a word-of-mouth recommendation is their best source for information on new products and services. Every industry and every brand has a distinct set of influencers who sway the opinions of hundreds or thousands of consumers. Henry Grey | PR helps our clients identify, engage, and maintain relationships with the key influencers who matter most.
Online & New Media Outreach
Today, many bloggers attract larger audiences than even some traditional media outlets. In fact, many top bloggers are former traditional media journalists. They know what’s news and what’s not. And we know how to work with them, from providing specific blogger tools in online press rooms to directly delivering news in the format they need.
Strategic Partnerships
A meaningful partnership can drive significant business results and media coverage. We forge relevant partnerships for our clients with like-minded brands, media outlets, celebrities, spokespeople, industry organizations and causes.
Product Placement
We keep in touch with the prop masters of TV shows and films who select products to integrate into sets and storylines.
Media & Public Events
From trade shows to stunts to influencer salons, we manage events from concept to execution.
Other Stuff That Builds Brands
Perhaps it’s creating dog tags. It might be stilt walkers that we need. If an idea is possible and will help share a client story in a compelling way, we’ll find a way to make it happen.